We made up for it by throwing people at the problem (that great software could have solved) and being better at sales. In our case at POSpulse, we only improved on our very first MVP instead of rebuilding it altogether (because I was greedy for quick growth). Usually, if they do, it is going to be extremely expensive or even fatal down the road. ⚡ I have seen many founders skip this “preparing to scale” phase. It’s just that you hold off going full throttle on growth. Sometimes the product needs to be rebuilt completely to base it on a truly scalable foundation. This funding should then be allocated to investing into building a GREAT product + team and making both scalable. ✅ It’s upon successful validation that software based B2B companies usually receive their first big funding. □ I quickly found myself selling volumes to customers that we couldn't handle and weren’t nearly ready for.Īs the sales driven founder that I am, I felt a constant rush of adrenaline having seemingly found product market fit and pushed the team to patch up our product and push forward. In fact, feedback was so positive that we got pulled into the market fast. We had many structured problem interviews, developed prototypes fast and presented those to our target personas. When building POSpulse, my former company, we did a good job validating customer pain points. #sales #prospecting #salestraining #salespeople Practice videos and send them to friends and colleagues for feedback if it helps you.Ĭomment below if you want me to share a specific video example with you. Imagine you are in a conversation with the other person. There is the fear of being judged or coming across as “intrusive.” Because of that we see many sales reps be obsessed with details wanting to perfect their videos. Rename the video (I do "Video for FIRST NAME") and copy the video’s GIF thumbnail into your email or LinkedIn message. Be authentic - that comes with "umhs" and "ahs". □ģ0-60 seconds, 90 seconds absolute max. Make sure you have good lightning, good voice quality, a clean background, good video angle (camera in front / center). Your storyline just helps you remember what you want to say in which sequence. It does not need to be perfect, on the contrary - it’s supposed to be conversational and authentic. Video is only effective when it’s natural. Important: Do NOT memorize what you want to say. Call to action (include in video OR the accompanying message you send) Tease your solution (ideally giving a use case example) Your prospect always get’s hooked by recognizing themselves in the problem you describe. After saying why you are reaching out, personally I spend most time explaining the problem I observe others like him/ her are having. Prepare a storyline of what you want to say. Now a brief overview on HOW to create and use video. In my last post, I shared impressive stats on why to use video.
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